Guayaquil, September 5th, 2023.- Tía, the supermarket network with the widest nationwide coverage , is proud to celebrate the fifth anniversary of its successful credit line. Over the past five years, the way in which customers access and manage their Creditía has been transformed, providing them with a flexible and convenient credit platform that has boosted dreams and goals throughout the country. Since its launch in 2018, Creditía has stood out as a beacon of opportunity for all its customers. By changing the traditional barriers to obtaining credit, it has promoted financial inclusion, helping customers and their families achieve their purchasing goals and improve their quality of life with this financial experience. At present, 152,000 customers reap the benefits offered by Creditía, with a 31% increase in cardholders vs. the previous year. “This anniversary marks a significant milestone in our commitment to providing innovative financial solutions that benefit our customers”, said César Cedeño, Creditía Manager. “We look forward to continuing this journey and exploring new ways to enhance Creditía customers’ purchase experience. Creditía continues to innovate into the digital scenario, offering their customers the “TÍA Virtual Wallet”, included in Almacenes TÍA App, which will let them make purchases, check their limits, transactions and movements in real time, available for IOS and Android devices. Likewise, Creditía keeps on working to create new services and additional enhancements that give cardholders the best credit experience, in an aim to become a 100% digital card. The multiple benefits granted by Creditía include obtaining credit without any maintenance cost, the opportunity to defer up to 30 months’ term, double opportunity in all TÍA prize draws, double MÁS points during the first six months, exclusive discounts and promotions. In this way, Tía keeps innovating to continue offering a quality service to its customers, with unbeatable prices and the best promotions in the market.