This Tuesday, April 5, at a press conference, the naming partner of the Monumental Stadium was announced, for the next seven years, until April 2029. Francisco de Narváez (President of De Narváez Group) and Jorge Brito (President of River Plate Club) were present at this event. As a result of this agreement, the new name of the stadium will be Mâs Monumental. This name, with its new logo, will be placed on the different signage of the Stadium and the Club. Mâs brand will also be featured on the River Camp welcome billboard. The proceeds from this important agreement will be used to finance part of the stadium refurbishment, which was unanimously approved by the Board of Directors and then by the Assembly of Members' Representatives. Jorge Brito expressed: “This is a historic alliance for River and the members and fans of our Club. The modernisation and expansion of stadiums around the world have been materialised through naming right arrangements, and that is why we celebrate the arrival of Mâs, which will help us to fulfil our dream of having a bigger, more comfortable Monumental, with more benefits for our fans. Monumental will be the largest stadium in South America, this makes us very proud. Let’s move along River, with Mâs Monumental!” Francisco De Narváez, on his part, said that: “This alliance, between a prestigious club that represents the passion of millions of Argentines, and a company like ours which operates throughout the country with more than 92 branches, is an invitation to grow. Argentina is a country with mixed emotions; on the one hand, we live in a scenario of constant challenges, but on the other hand, there is a deep passion and desire to see it grow. Argentines want and choose to bet on the country and we decided to be a leading player.”